Apple’s Macintosh desktop and laptop computers have enjoyed near-cult status among devoted users since the 1980s, but it wasn’t until the new millennium that the company began hitting a series of bona fide home runs with consecutive new product launches. It began in 2001 with the iTunes media player, which was followed later that year by the iPod digital music player and the online iTunes store...Read More

When it comes to figuring out what makes for the most relevant selling to customers, you have to consider more than just price. There are endless beliefs, opinions, needs and wants that customers factor into the relevancy equation. Rather than presenting long lists of how to use information that you should be collecting from customers, I thought it might be interesting to present the latest...Read More

Market Trends Are Predicted to Shift… Are you Ignoring Your Biggest Potential Customer? There is great umbrage over the fact that women may still earn less than men for equal work in many areas. Market changes are worth noting:  women currently control $12 trillion in assets with an expectation that number will almost double in the coming years, according to a report issued by...Read More

Richard Anderson had his work cut out for him when he took over as Delta’s CEO in 2007. Gas prices were soaring, the economy was on the verge of crumbling, and operating costs were nearly suffocating the multi-billion-dollar airline. Smaller, more flexible airlines were pouring salt in the wounds of industry giants by picking up domestic routes and capturing shares of the market which others...Read More

Follow these Steps to Dominate Your Market Movie megastar Netflix hit on an amazingly profitable competitive advantage shortly after its founding in 1997, by offering DVD rentals via mail at a flat monthly s ubscription rate. Their well known business model: subscribers enjoyed unlimited rentals, without the added worry of late fees or shipping & handling. Netflix quickly...Read More