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Smart Advantage, Inc. is a consulting, training, and education based company that works with businesses to uncover and tout their Competitive Advantages.

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Thursday, Apr 19, 2012
I read an interesting article in the  Wall St Journal ,  Amazon Faces Taxing Time Ahead . Amazon may be losing the online retailers battle that exempted them from collecting taxes where they did not have a physical presence.  This was one of Amazons competitive advantages ;   Jeff Bezos originally located his company in Seattle since it offered a smaller population...Read More
Sunday, Apr 1, 2012
Cable TV ratings are plunging.  Thank goodness for “Big Bang Theory “ reruns as they have boosted ratings for TBS;  AMC is still alive and thriving thanks to “The Walking Dead”, ironic as it may be.   These are among the handful of networks with increased ratings along with the History Channel according to the March 26, 2012 Wall Street Journal, Ratings...Read More
Friday, Mar 2, 2012
Department store JC Penney is going the way of Walmart, by changing their pricing structure into more of an “everyday low prices” style of marketing model. According to this article from Yahoo Finance , instead of offering hundreds of sales and promotions, JC Penney is trying to adopt a more consistent and predictable pricing structure, with all merchandise priced about 40% lower...Read More
Wednesday, Feb 29, 2012
Anyone who owns a smartphone or tablet PC has experienced the thrill of downloading apps. These handy little software programs help us navigate our world, play games, connect with friends, save money and unlock the little mysteries of everyday life. But even though there are thousands of apps on the App Store and other app marketplaces, most people don’t use very many apps and end up...Read More
Tuesday, Feb 21, 2012
I had the privilege years ago of meeting David Neeleman, founder of JetBlue.  I am as impressed today as I was then by JetBlue’s understanding of delivering relevant competitive advantages .  Most airlines deliver next to none, I am sorry to report.  I fly over 100,000 miles each year so I can report from personal experience: most  airlines don’t focus on...Read More
Wednesday, Feb 8, 2012
This year the cost of a 30-second Super Bowl ad was $3.5 million – up from $3 million the year before. Since 2001, the price of a Super Bowl ad has gone up by 59% (from $2.2 million per 30-second spot).  The ever-rising price of a Super Bowl ad is another sign of why it’s wrong to try to compete on price . Even in a down economy, it is possible to raise...Read More
Tuesday, Dec 13, 2011
Can anyone compete with the iPad? The new Kindle Fire, from Amazon, is going to try. Amazon has had success with its eReader, the Kindle, and its Kindle Fire is in full color and priced at only $199, well below the iPad sale price of $499. The Kindle Fire is getting good reviews and analysts are reporting projected Kindle Fire sales figures of 5 million by end of 2011.  Amazon...Read More
Wednesday, Dec 7, 2011
In the past 12 months, BlackBerry (and its parent company, Research in Motion) seem to have lost their way. It seems that they got carried away with innovation at the expense of what really matters most to the customer’s buying decision. Too often with tech companies, they keep trying to add more technical “bells and whistles.” The problem is, if the “bells and...Read More
Tuesday, Nov 22, 2011
Recently Yahoo fired its CEO, Carol Bartz. Although the company’s stock price jumped 6% immediately following the announcement, the problems plaguing Yahoo go beyond the choice of chief executive. The biggest challenge facing Yahoo goes to the core of what the company is and what it wants to be: Yahoo has become irrelevant to their users.  Yahoo was once one of the biggest...Read More
Wednesday, Nov 16, 2011
Amazon is growing its network of distribution centers to match the growing customer demand for faster shipping and a wider array of products. According to a recent article from All Things D ( “Amazon Seeks Greater Fulfillment by Adding Distribution Centers” ), Amazon is planning to add 9 distribution centers during 2011, with the possibility of building even more if demand...Read More

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